Seminars and Workshops

Dr. Silvia Hodges offers seminars and workshops on international legal marketing.

Her seminars can be booked individually or as a package for your firm’s retreat. Please contact us for further information.

• Understanding culture
  Target group: Partners, Associates
  Duration: Half day or day
  Ideal group size: 8-10
  
  Success in international business is not just about the firm’s products and services or the terms and delivery schedule. It is primarily about people, traditions and relationships which depend on cultural values. This interactive seminar will help lawyers develop a deeper understanding of business development and marketing in international markets and introduce them to models of cultural dimensions.
• Strategic legal marketing
  Target group: Partners, Associates
  Duration: 2 hours
  Ideal group size: 10-12
  
  Successful marketing has to be planned strategically. This seminar explains the necessary steps of the process from the initial research/due diligence, determination of objectives, development of the strategy, selection of appropriate tactical instruments and to the final evaluation.
• Client care and business development
  Target group: Partners, Associates
  Duration: 2 hours
  Ideal group size: 10-12
  
  It is common knowledge in marketing that it costs at least six times more to find a new client than it does to keep a current client. Satisfied clients are the best source for referral of work, according to a number of marketing studies. That is why client care has to be the number one priority in business development for lawyers. This seminar explains the principles of successful business development and showcases best practice.
• Client service
  Target group: Associates, Staff
  Duration: 2 hours
  Ideal group size: 8-10
  
  Clients expect a high level of professionalism from their law firms: it is no longer sufficient to simply know the law - a successful firm needs to be a business partner that is easy to work with. That means that everybody in the firm has to be a problem solver for the clients. This workshop aims at motivating associates and staff to more client-oriented and client-friendly performance.