Dr. Silvia Hodges assists law firms, legal departments, and legal procurement to improve their efficiency. As a legal marketing and management professional, she focuses on data-aided decision-making and client purchasing decisions, in particular the influence of procurement on the purchasing of legal services.
She regularly researches, speaks, and publishes in the US and internationally. Silvia is the Director of Research Services of TyMetrix Legal Analytics and an Adjunct Professor at Fordham Law School in New York, where she has pioneered courses in law firm management: “Law Firm as a Business: Managing Lawyers, Clients and Career” and “Law Firm Marketing”. In addition, Silvia teaches “Professional Services Marketing” at Emerson College. She also leads groups of legal procurement/sourcing managers and of legal operations managers.
Silvia authored
- 2007 Strumenti e Casi di Marketing per Avvocati (UTET/WoltersKluwer)
- 2011 Winning Legal Business from Medium-Sized Companies (ARK)
- 2012 BUYING LEGAL: Procurement Insights and Practice (ARK)
With over ten years’ work experience in marketing, Silvia has worked both as a marketing manager and as a consultant to law firms as well as in B2B and B2C marketing. Having lived, worked, and studied in the US, the UK, Germany, Belgium, and Italy, she has a rich experience of diverse cultures.
Silvia’s academic foundation includes a wide range of research projects as well as her PhD on the topic “Marketing legal services to mid-size companies” at Nottingham Law School with Prof. Stephen Mayson. She has lectured on her PhD and her research on the influence of procurement on the purchasing of legal services at Harvard Law School.
Silvia is a member of:
Legal Marketing Association (LMA): Think Tank; Editorial Board of Strategies magazine; Educational Committee
International Legal Technology Association (ILTA): Think Tank (Education task force)
Legal Sales & Services Organization (LSSO): Editorial Board
American Marketing Association (AMA): SERVSIG (services marketing academics grop)
American Bar Association (ABA): Law Practice Management Committee
New York State Bar Association (NYSBA): Law Practice Management Committee
Institute for Supply Management (ISM)
Silvia holds a master’s degree in Business and a bachelor’s degree in Economics. She studied at the Universität Bayreuth/Germany, Warwick University/UK, and Emerson College in Brussels. She was awarded the Liam Glynn Research Scholarship of the Arizona State University’s Center for Services Leadership and the Services Marketing Special Interest Group (SERVSIG) of the American Marketing Association as well as a scholarship from the German Department of Education and Research.