Monthly Archives: March 2012

The Rise of the Pricing Director

Posted on March 27, 2012 by Silvia Hodges

One of the four “Ps” of the marketing mix, pricing, has rarely been handled by marketers in the legal market. Partners used to take care of pricing without the help from professional managers. This is changing, observed Jim Hassett and … Continue reading →

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Legal Procurement is Here. Get Ready.

Posted on March 23, 2012 by Silvia Hodges

The 2012 March/April issue of the Legal Marketing Association’s (LMA) Strategies Magazine is dedicated to The Influence of Procurement on the Purchasing of Legal Services. Contact me to request a PDF of the March/April issue on Legal Services Procurement or read … Continue reading →

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Law Firm Management Master Class for Managing Partner

Posted on March 22, 2012 by Silvia Hodges

Join us at Fordham Law School for a weeklong master class for managing partners of international law firms. The first of its kind, the class will teach you concepts, provides you with management tools and skills, and showcases best practices … Continue reading →

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