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Services
Dr. Silvia Hodges is specialized in international legal marketing. She conducts seminars and workshops for law firms and selected research projects in the legal services sector. |
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Law Firm or Lawyer: The Decision-Making Process for Medium-Sized CompaniesWebinar for Legal Marketing Association, Originally presented February 23, 2010 Click here to view a recording of this webinar Understanding the decision-making process model clients go through when buying legal services is essential. Does the client typically make their decision based on the individual lawyer or the firm’s brand? Empirical research among medium-sized companies proposes a two-tiered approach. |
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